AVAILABLE ONLY SEPTEMBER 2025, VERY LIMITED QUANTITIES
39.5mm stainless steel case, automatic movement, black dial with red accents, black leather strap. Limited to 2500 pieces.
It was a new brand-name born in 1932 at DAT Jidosha Seizo, the predecessor of Nissan Motor. Originally, the brand “DAT” was founded under Kwaishinsha Motor Car Works, the predecessor of DAT Jidosha Seizo, and it was an acronym derived from the initials of three investors’ surnames. Later on, “SON" was applied to the end and became “DATSON” as it was the “son” they created. However, in Japanese “SON” is the word for “loss” therefore, it was immediately changed to “SUN,” which has brighter associations, and the name became DATSUN.
Launched in 1969, the Datsun 240Z became a worldwide hit, not only in Japan but also in North America. With the aim of demonstrating its high performance as a sports car, the Datsun 240Z began to participate in world rally competitions.
Seiko, sharing Datsun’s spirit for taking on challenges, supported the Datsun 240Z in motorsports activities in the early 1970s.
Dial
The logo symbolizing the "DATSUN" is placed at the 6 o'clock position. Inspired by the color of rally cars, which minimizes light reflection, matte black is used for the dial, while red accents are added to the second hand and dial ring to enhance legibility.
The Arabic numerals on the dial ring take inspiration from the font used on the Datsun 240Z dashboard.
Case / Strap
By operating the 4 o'clock crown, a countdown timer function can be used to measure key intervals in motorsports competitions, such as the time remaining before the start and target durations for tasks such as tire changes and refuelling. The leather strap is sourced from tanneries certified by the Leather Working Group, of which Seiko is a member. The seams on the inner sides of both of the leather strap is covered with lining to minimize damage from sweat and water.
Case Back
The iconic mark, a symbol of the "DATSUN", is engraved on the case back.
The words "LIMITED EDITION" and the serial number are applied on the case back.
REF#SPB517
